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Marketing Your New Business: How To Get Noticed Online

Marketing your new business is the most important step to getting off the ground.

Without knowing that your brand exists customers will never buy from you.

The only way to let them know you exist is through marketing strategies that they’ll see.

But that can be tough before you have customers because the budget might be tight.

So, what can you do to make sure your new business gets customers…

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Video Affects SEO: The Benefits Of Video Content

I get asked often how video affects SEO.

There have been a lot of articles written on the topic for a few years.

But most of it is about optimizing your videos to get found in search.

You hear the phrase video SEO tossed around in many of the articles.

However, what you don’t often get is information about how your website’s SEO is improved by adding video.

Video is a powerful form of content, to…

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Digital Marketing Is Worth It: Why You Need To Market Your Brand Online

Small business owners all over often wonder if digital marketing is worth it.

It’s unfamiliar territory for many of them, leaving them wary of any expenses associated with it.

And that’s a fair concern considering that many small businesses can’t afford to spend money on any form of marketing that they aren’t certain will bring them a return.

But I’m here to tell you that you need to make your…

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Creating A Content Strategy: How To Make Sure You’re Not Wasting Your Time With The Wrong Content

Creating a content strategy is the single fastest way to assure that your content isn’t a waste of time.

Many small businesses don’t see content marketing as a valuable investment because they simply don’t understand where they’re trying to go with it.

Aimless content often gets limited results, reinforcing this belief quickly and firmly.

However, if you want to see the power of content marketing…

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B2B Blogging Strategy For Small Businesses: 5 Questions To Answer As You Build Your Strategy

It’s a little abnormal for many small businesses to have a B2B blogging strategy.

Most small brands in the enterprise space don’t believe that blogging is an effective use of their time.

However, that couldn’t be more incorrect.

Blogging is a huge asset for B2B companies to add to their content marketing strategy.

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25 Ideas That Make Your Content Marketing Strategy Bulldoze The Competition

You need a great content marketing strategy to stay relevant online.

It’s at the core of how small businesses earn trust and build loyalty.

And, for many small businesses, it’s the most cost-effective marketing option you have.

But small business owners aren’t typically marketers by nature.

So, for many, content marketing is something outside their field of expertise.

If you’re one of those who…

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Useful Digital Marketing Strategies For Small Business: 7 Ideas To Get Your Brand Noticed

Useful digital marketing strategies are on all small business owners’ radars right now.

We’ve all realized the power of getting your brand noticed by as many people as possible through the internet.

It’s a major factor for small businesses, most of whom can’t afford to go long without earning new clients.

Growth is one of the most important goals of every brand and using the internet to do that…

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B2B Marketing In The Post-COVID World

Post-COVID, B2B marketing will need to undergo a dramatic shift.

Pandemics like this change the way business is done and the way people react to the world around them.

These shifts are major, often forcing us to change the way we interact with the world.

But pandemics are where innovation gains a foothold, and innovation within your marketing strategy has already become mandatory.

That same…

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It’s been nearly a decade since I started my career. This #ThrowbackThursday, let’s take a look at the #beginning. #tbt #smallbiz @craql

In case any of you were wondering, I’ve been in this industry for about a decade now. I’ve seen trends come and go, and I’ve participated in a few of them myself. I’ve worked with all sorts of companies that had all kinds of needs, and I’ve watched a few of these companies grow, while others have faded away. I’ve worked solo and I’ve had partners. However, all through the years, I have striven…

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I have never loved a bakery as much as I love Five Points. Actually, let me expand on that: I have n

I have never loved a bakery as much as I love Five Points. Actually, let me expand on that: I have never loved anything as much as I love Five Points. I realize that the majority of my reviews are 5/5 stars, but its only because these places have made such an impression on me I feel compelled to shout my praises from the rooftops. Five Points is definitely one of those places.

If you are ever passing through Buffalo, you owe it to yourself to stop in and try some of their incredible bread. Pair that bread with some of their deliciously fresh and decadent cheeses and jams and you’ve got yourself a serious party.

The food isn’t the only thing worth talking about here either. The service is impeccable and the location and decor are on point. You feel at home when you’re sitting on the old wood benches watching the world go by through the huge picture windows. Not to mention, Five Points is doing a lot to better its community, and it certainly deserves my praise for that.

Pro tip:
Try the farmhouse and plum cherry jam option. It’s absolutely incredible.


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infinitelystark:

Hey, in case anyone’s interested-I recently opened an Etsy shop! Right now I’m selling minimalist moon earrings, but I plan on offering necklaces and more coming soon! If anyone’s interested, or even if you want to share a reblog it’d be much appreciated! I’m in college and it really helps me out. Thanks so much again

https://etsy.me/3q1wBHi

Hey not fandom related, but this is my store if you’re wondering!

crunchyrain:

Starbucks is shutting down Kismet, a local Turkish cafe under the claim they serve espresso

Spoilers: they don’t. It’s Turkish coffee.

In the center of Alderwood Mall in Washington, there’s two kiosks.

One is a creation built from the ground up (Literally. They had to install the plumbing and electric themselves.) by a married couple from Turkey. They had a restaurant before immigrating here, and chose to set up shop in a region with a huge middle eastern population. Achma, simit, baklava, Nutella Bomb (Bomb of Izmir remix), börek, and whatever baked goods they’re giving a whip up are worked on as they chat with you. Turkish coffee is brewed and served in beautiful little cups, Italian sodas prepped, and with a baked good of choice enjoyed at the wrap around counter. The place has become a tiny cultural island of familiarity, where friends and families gather to chat, eat and drink.

The other is a duplicate stamp fast food kiosk by a bloated multi-billion dollar corporation that’s already shut down one of its three (3) locations within the mall, leaving yet another unoccupied dead space.

For years, it’s ignored Kismet’s presence while it made the usual hard climb from startup. But it’s gotten popular. And they don’t like it.

And so they walk up to Brookfield Properties who own the mall, and whip out the contract of no one else on the property serving espresso (yes. they have that. insidious isn’t it?) demanding that the Turkish coffee shop close. Here’s the screamer though: They. Don’t. Serve. Espresso. But Brookfield won’t squirm under the thumb of the megacorp unless it’s made loud and clear what a big mistake that is.

They’ve put up a petition to try and rally enough support and noise to get this bullshit on the news.

If you would like to help, even signing the petition will carry this forward. Reblog and share it too, and let’s see if we can’t give Starbucks a well-earned kick in the groin.

Please give this petition your signature. These kinds of stores are so important and especially because they are immigrants!

Hello, dearest followers! We’ve been quiet over here because it turns out running a new online shop is a LOT of work! But we’ve loved every second of it, and are especially exciting to be starting our first Black Friday-Small Business Saturday-Cyber Monday weekend (the biggest shopping weekend in the US!). Our shop is not only a women-owned small bsuiness, but it helps support dozens of other small businesses & independent designers!

Our deal is Buy One, Get One 50% Off (almost) anything in the shop! Only original paintings by Dust & Ash Co. are excluded. The discount will appear automagically during check out, no code required! Plus, we offer free shipping with the US for orders over $100.

We have lots of curated astro-fashion, toys, and gifts in the shop, and many items are custom, limited edition, or even one-of-a-kind! Shop early to find that special gift for the space-lovers among your friends, family, or even yourself.

Stay safe this holiday season, and share space metaphorically rather than physically, with gift curated by professional astronomers.

—Emily, Debbie, & Kelle

Today’s (late-breaking) #WeeWednesday (our first since the online shop officially opened!) is actualToday’s (late-breaking) #WeeWednesday (our first since the online shop officially opened!) is actualToday’s (late-breaking) #WeeWednesday (our first since the online shop officially opened!) is actual

Today’s (late-breaking) #WeeWednesday (our first since the online shop officially opened!) is actually a triple-bagger!

“Wee” was originally for kids, and the adorable plush planetary pals from Celestial Buddies are perfect for kids of all ages. We’re highlighting one in particular today, so wee is also appropriate for the tiniest of the buddy bunch, the Comet. And new for today is “Wheeeeeeeeee!” because Comet NEOWISE (C/2020 F3) is currently flinging itself through the inner Solar System making for a spectacular viewing opportunity for northern hemisphere skywatchers! It is visible before dawn at the moment (look north-east, close to the horizon), and around mid-July it will become an evening comet (look north-west), perfect for physically-distanced stargazing!

Top image: Comet Celestial BuddyandComet NEOWISE photographed by astronauts on the ISS.

Second row: cuddly Comet celebrating the Philae landing back in 2014 (Bonus: we still have Rosetta wood necklaces available in the shop!)

Bottom image: Comet NEOWISE as observed by the NASA/ESA SOHO mission in June.

Shop our Comet Collection

Check out all our #comet blog posts

–Emily


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We are go for launch - OUR ONLINE SHOP IS OPEN!!!We are publicly announcing it here first, because TWe are go for launch - OUR ONLINE SHOP IS OPEN!!!We are publicly announcing it here first, because TWe are go for launch - OUR ONLINE SHOP IS OPEN!!!We are publicly announcing it here first, because T

We are go for launch - OUR ONLINE SHOP IS OPEN!!!

We are publicly announcing it here first, because Tumblr is the place we began, where we met some of our first and still favorite designers, where we learned about new aspects of the vast and diverse Universe of creators in astrofashion.

Our shop is infused with science, from the carefully curated products to their informative descriptions to our “Shop By Science” menu and extensive Learn More page. You’re not just buying a beautifully designed & crafted piece of jewelry or clothing your accessory, you’re learning and sharing real science!

The blog will live on at blog.startorialist.com, and we hope to start posting here again soon, and not just products from our own shop - we still have nearly 200 draft posts stored up!

Here is our oh-so-brief origin story, and the mission of our business:

STARtorialist began almost seven years ago as the Universe’s premier astro-fashion blog, founded by astronomers Emily Rice & Summer Ash. When we shared the blog with our colleagues at research conferences, the most frequently asked question we heard was, “Where can we buy stuff?”! With the help of Kelle Cruz and Debbie Kovalsky, we experimented with BOOTHtique pop-up shops at conferences, to great success! Then the new FAQ became, “Do you have an online shop?” so we set that as our next goal.

Finally, the launch day is here! We are thrilled to be able to offer some of our favorite scientifically-accurate and space-inspired designs in jewelry, clothing, accessories, toys, and more. We have nearly 200 products in stock, and we will continually be adding more. We would love to hear what you are looking for, so Contact Us via the shop, and be sure to sign up for our Newsletter!

Your purchases will allow us to continue supporting independent designers and women/minority/family-owned small businesses, many of which are struggling during these challenging times. We are also committed to sharing some of our profits with STEM education, outreach, and equity & inclusion organizations in order to strengthen our community and improve our world. We thank you astronomically for your support!

Universal Love,

Emily, Summer, Debbie, & Kelle


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TGIF Startorialists! And by TGIF, we mean Thank God its Finally TIME TO SHARE THAT WE ARE OFFICIALLY

TGIF Startorialists! And by TGIF, we mean Thank God its Finally TIME TO SHARE THAT WE ARE OFFICIALLY OFFICIAL! As of January 1st, we are incorporated and more importantly, we have a new logo!* 

We were pretty quiet in 2019 and this is why; turns out it takes a lot of work to become a business. ;)  

Now that it’s a new year and a new us, we have lots of exciting things planned for you…so as usual WATCH THIS SPACE.

- Summer & Emily

*huge shout out to Ian McMullen for making our vision a reality!


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This is a fairly easy spell that can be performed without much prep time or ingredients. (My favorit

This is a fairly easy spell that can be performed without much prep time or ingredients. (My favorite!) It’s also just super useful to help manifest what you want while visualizing your goals each month. 

If you have a side hustle or small business then you know how much effort and energy it is to grow. You’re working all hours of the night, posting on social media, coming up with a strategy and even paying for ads to help bring in new sales. With that being said it’s always a good idea to back up so much mundane work with the energy of a spell for your business. 

This is a working spell, meaning it’s never really ‘complete’. You can continue to add components to it and keep the energy active as you grow your business with the spell. It also works really well for online shops and e-commerce businesses as you don’t really need a physical location to perform the spell successfully. 

What you need

  • A small box (decorated however you want)
  • A print out of your products 
  • Cinnamon oil
  • One green candle
  • 4 coins

What you’ll do

Print out your products on one piece of paper. You can make them small if you have several products, or just print out your best sellers. Anoint your candle and coins in cinnamon oil. Light the candle and place the coins around the candle. Visualize your business growth with whatever that means to you. Either acquiring more sales, clients, or shop visits. Let the candle burn down all the way. Fold up your piece of paper and place it in the box. Place the coins and any wax remnants on top of the paper, in your box. 

Keep your box on display on your altar, or in a prominent place. Add items to it as you see fit, and light a green candle next to it anointed in cinnamon oil to repeat the spell every waxing moon. 


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thelightofdawnproject:

Summer is almost here and it’s time to get your glow up showing! Find accessories and more in my new neon themed collection at https://www.thelightofdawn.co.uk

Check it out?

thelightofdawnproject:

Hi I’m Bi and I’ve got many tumblrs. I know my Sherlockians to the brave souls surviving the Mishapocolypse. I was there for the crab clicker recently (staff bring back the crab friends) and so now it’s time for me to put my own thing into the world. Welcome to The Light of Dawn Project, my creative outlet and shop for all of you :)

Check out the new Dawn Collection at http://www.thelightofdawn.co.uk/

Instagram: @thelightofdawnofficial

Pinterest : @thelightofdawnofficial

Twitter: @official_tlod

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